THE UNNECESSARY STORY

Some families build legacies on providing people what they need, we built ours providing people what they want.

Born in Australia, influenced by a world of finer things, UNNECESSARY exists for those who know the best things in life serve no real purpose, except to make life better. Coca-Cola over a Zacapa 25yo Rum, a bump of caviar on a McDonald's hash brown, a Chateau d’Yquem with your Aglio e Olio or, just a formal lapel on comfortable hoody… history proves that practicality is for the uninspired.

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