Fashion, the next logical step. Let’s create a uniform for those who understand that indulgence isn’t a necessary pleasure, it’s a way of life. Designed in Australia, made for anywhere, and worn by those who don't need validation, who carve their own path. Those who don’t need to improve their lives, but constantly strive to do so, because they want to.
Clothes are just a taste of what's to come. UNNECESSARY isn’t for everyone, it’s for the ones who appreciate the finer things without explanation, who know that exclusivity isn’t about price tags, but access. Through clothing, events, and collaborations, we’ve built a community where necessity is an afterthought, and the unnecessary is just the beginning. You're invited.