Because pleasure is the highest good. In Perth, indulgence isn’t just a luxury—it’s a lifestyle. From theatrical cocktails by the ocean to black-tie boxing matches, the city thrives on extravagant...
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Because pleasure is the highest good. Melbourne is a city that thrives on indulgence. It’s where fine dining isn’t just about the food—it’s about the theatre, the setting, the service,...
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Because pleasure is the highest good. There is dining, and then there is dining. The kind that exists purely to indulge, where the experience isn’t just about sustenance—it’s about excess,...
Read moreBecause we believe “pleasure is the highest good”.
Epicureanism, sports, arts and of course music play integral roles stimulating our senses and these become the focal point in our search, not for just for survival, but for a life very well lived.
Stimulating touch and sight, is the focus for our Unnecessary brand, wonderful craftsmanship and design using the most suitable and comfortable materials, then adding something special that nobody needs.
Additionally, and equally Unnecessary, the yearning for constant stimulation of the smell, taste and hearing senses is the enviable trait that forms the common ground amongst our Unnecessary community.
Hence, you will likely bump into our Unnecessary friends at the world’s most iconic restaurants and cocktail bars, sporting events, music festivals and probably airports lounges. Say hello.
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